From the studio that brought MLB 08: The Show, SCEA San Diego brings fans a basketball game full of deep customization, feature sets, and true-to-life gameplay with NBA 09 The Inside. The NBA franchise on PS3 introduced a truly next-generation basketball experience, delivering smooth, ultra-realistic hoops action to produce unsurpassed visuals. SCEA San Diego Studios entered this season not only furthering the franchise s graphical capabilities, but also including a number of new features along with enhanced gameplay functionality. For the first time on PS3, NBA 09 The Inside includes "The Life", providing fans with a completely unique and inside experience of life in the league. This year The life starts fresh, allowing players to control the paths of three different characters while guiding them through all-new challenges and storylines in the quest to go from development league to the NBA. NBA 09 The Inside also delivers a full featured Franchise Mode, allowing players to experience every facet of running their own NBA team. ESRB Rating: Everyone